
George
Co-founder · Chief Operations Officer
Oversees delivery, implementation and how we scale client programmes. George makes sure everything runs smoothly from the first workshop through to ongoing support.
As costs rose and margins tightened, companies were being offered generic chatbots instead of the deep, workflow-level automation they actually needed.
If you want real efficiency, one-size-fits-all software won't get you there. You have to embed with clients, learn their particular bottlenecks, and build systems that quietly do the heavy administrative lifting.
So we set out to be the technical partner that takes AI seriously. No gimmicks, no generic templates. Secure, custom-built systems that strip out manual work, protect your data and change how efficiently your business runs.

Co-founder · Chief Operations Officer
Oversees delivery, implementation and how we scale client programmes. George makes sure everything runs smoothly from the first workshop through to ongoing support.

Co-founder · Chief Communications Officer
Shapes how Axis shows up in the market and how we speak with clients and partners. Rory leads brand, messaging and external communications.