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Privacy Policy

Last updated 20 March 2026

Axis Partners Ltd ("Axis", "we", "our", or "us") is committed to protecting the privacy and security of our clients, partners, and website visitors. This Privacy Policy explains how we collect, use, and protect personal information when you interact with our website, communicate with our team, or use our AI-powered systems. For the purposes of UK data protection law, we are the data controller in respect of personal data we process about you as described in this policy, unless we act solely as a processor on behalf of a client, in which case our client is the controller and our processing is governed by our agreement with them. Axis Partners operates in accordance with UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller

The data controller responsible for this website and related processing isAxis Partners Ltd. Business address: 26 Malpas Road, Matlock, Derbyshire, United Kingdom, DE4 3HT . Email:contact@axispartners.io.

Depending on the activity, we rely on one or more of the following legal bases:

  • Contract: processing necessary to perform our agreement with you or to take steps before entering into an agreement.
  • Legitimate interests: where we have a legitimate interest in operating and improving our website and systems, communicating with prospects and clients, and securing our systems, and that interest is not overridden by your rights.
  • Consent: where we ask for your consent (for example for certain cookies or marketing), which you may withdraw at any time.
  • Legal obligation: where we must process data to comply with the law.

Information We Collect

Axis may collect the following categories of information:

  • Personal contact information (name, email address, and phone number)
  • Business information provided during consultations or onboarding
  • Technical data such as IP address, browser type, and device information
  • Website usage data and analytics information, where used
  • Information voluntarily provided through contact forms, outreach conversations, or consultations

How We Use Your Information

Information collected may be used to:

  • Provide and maintain Axis AI systems and related consultancy
  • Conduct discovery calls and operational analysis for potential clients
  • Deliver onboarding, integration, and system support
  • Improve the performance and usability of our systems
  • Communicate updates, system information, or support responses
  • Comply with legal and regulatory obligations under UK law

Retention

We retain personal data only for as long as necessary for the purposes described in this policy, including to meet legal, accounting, or reporting requirements. Retention periods depend on the nature of the data and our relationship with you; we periodically review what we hold and delete or anonymise data when it is no longer needed.

International Transfers

Your information may be processed in the United Kingdom and, where we use suppliers that operate outside the UK, in other countries. Where we transfer personal data outside the UK, we do so in accordance with applicable UK data protection law, for example by using appropriate safeguards such as the UK International Data Transfer Agreement or Addendum, standard contractual clauses, or other mechanisms recognised under UK law as providing adequate protection.

Data Storage And Protection

Axis implements appropriate technical and organisational safeguards to protect personal and operational data from unauthorised access, misuse, or disclosure. Client data processed through Axis systems is handled solely for the purpose of delivering contracted systems.

Third-Party Providers

Axis may utilise trusted third-party providers for infrastructure such as cloud hosting, CRM and communication platforms, and analytics tools. These providers operate under contractual obligations to protect personal data in accordance with applicable laws.

Cookies And Similar Technologies

We may use cookies or similar technologies where necessary for the website to function (for example to remember preferences or maintain security). If we use non-essential cookies (such as analytics or marketing), we will describe them here and, where required, obtain your consent before they are set. You can control cookies through your browser settings.

Your Rights

Under the UK GDPR, individuals may have the right to:

  • Access personal data held about them
  • Request correction of inaccurate data
  • Request deletion of personal data where appropriate
  • Restrict or object to certain processing activities
  • Data portability, where applicable
  • Withdraw consent at any time, where processing is based on consent

Requests can be submitted using the contact details below. You also have the right to lodge a complaint with a supervisory authority.

Complaints

If you have concerns about how we use personal data, please contact us first atcontact@axispartners.io. You may also complain to the UK Information Commissioner's Office (ICO) atico.org.uk/make-a-complaint.

Contact

For privacy-related enquiries:contact@axispartners.io.